|
Stephen Martin
Director - Europe
Frank Lynn & Associates Ltd
Hamilton House
Mabledon Place
London WC1H 9BB
+44 207 554 8580
smartin@franklynn.com
|
 |
|
|
|
|
Stephen Martin
Stephen Martin provides pragmatic consultancy based upon customer and market insight that can radically improve company sales and market productivity. A combination of line management experience in computer hardware and manned security industries and consultancy experience across a wide variety of industries ensures that any advice and direction is both realistic and innovative. Stephen's experience means that he contributes strongly to understanding and influencing complex organizational decision-making as well as having the management expertise to understand the benefits of simple messages, clear targets and straight forward recommendations.
Industry consulting experience in: petrochemicals, construction capital equipment, healthcare, IT (software and hardware), insurance, paper industry, power utilities, professional catering equipment, telecoms, and many other industrial products.
Consulting projects have covered international marketplaces, with a primary focus on European markets. Key skills include the understanding of complex purchasing between businesses and especially the processes involved with the sale of intangible products such as software, services, professional advice and consultancy.
Project experience includes sales and marketing strategy, emerging and evolving markets brand selection and strategy, customer understanding, distributor and dealer management, multinational channel strategy, market opportunity analysis, competitive analysis, international opportunity assessment, and venture capital research.
Stephen was previously the Marketing Director for Reliance Security and of OKI Systems in the UK. At OKI, Stephen was responsible for launching a major brand awareness program alongside a complete reorganization of the channels to market that managed to grow awareness by 500% and simultaneously grow profits by 47%. As Marketing Director for Reliance Stephen implemented a customer care program as a new business drive that grew the company turnover significantly whilst reducing customer churn to below 5%.
Stephen holds a BS in GeoChemistry and an MBA from Cranfield and is a member of the Market Research Society.
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
| October 18 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
|
|
|
|
