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John Henderson
John B. Henderson is President and Chief Executive Officer of Frank Lynn & Associates, Inc.
For more than 30 years, John has guided the organization and its clients through changing market conditions. Channel and growth strategies are John's functional areas of expertise. His client experiences range from working with venture businesses to develop strategies for new products and technologies, to assisting mature businesses in efforts to improve market share.
John has worked with a number of firms to develop growth and go-to-market strategies in North America and internationally. He was instrumental in establishing Frank Lynn & Associates' European presence by serving as the firm's first business manager in the UK office in 1983.
In addition to numerous client assignments focused on growth, John has authored numerous articles and white papers that address the issue of growth through the use of distributors, dealers and other third parties. These include:
| > | "The Dilemma of the Division Manager: Growing Your Business!" | | > | "Growing the Top Line by Developing a Marketplace Perspective" | | > | "A Strategy for Growing When Your Existing Channels Won't" |
John also serves as the head of Frank Lynn & Associates' channel pricing practice. In this capacity, he has worked with dozens of clients to align their channel discount structures and channel programs with the strategic goals of the company. John's primary philosophy is to design programs that motivate and reward distributors and dealers for performance and activities that are valued by the end customer and the supplier.
Before joining Frank Lynn & Associates, John gained valuable industrial marketing knowledge while working for Daubert Chemical Co. John received his M.B.A. from Western Illinois University in 1976 where presently he is a member of the Advisory Board for the College of Business and Technology.
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| October 18 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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