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Carl Cullotta
Executive Vice President/Managing Partner
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Carl Cullotta
Carl Cullotta, Executive Vice President and Managing Partner at Frank Lynn & Associates, works with a variety of clients across a broad range of industrial and commercial market sectors. Carl brings his expertise in the areas of channel business model design, channel capabilities, market evolution and customer decision-making behavior to every client project in order to deliver profitable growth strategies.
During his 24-year tenure with Frank Lynn & Associates, Carl has helped build the firm's Construction Practice, which he now spearheads. This practice area focuses on helping manufacturers and distributors more efficiently and effectively market their products to the residential and commercial new construction, and repair/remodel markets. Over the years, Carl has managed the firm's research and consulting efforts related to the evolution of new channel classes, most notably the big box retailers, in the residential and commercial construction markets.
Carl is a frequent speaker on a variety of topics related to market change and go-to-market strategies in the construction industries. His most recent speaking engagements include the National Association of Wholesaler-Distributors, the Plumbing Manufacturers Institute and the Door Hardware Institute. Carl contributes articles to a variety of industry and business publications.
Carl received his master's degree in business administration from the University of Chicago and holds a Bachelor of Science in chemical engineering from the University of Notre Dame. Carl currently resides with his wife Kathy and two sons in South Barrington, IL.
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| October 18 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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