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Leading Edge Market & Channel Thinking
Client Communique
Markets and channels are not static. Changes in channel marketing strategies are often driven by new technology, product lifecycles, improvements in logistics, changes in customer expectations and competitive dynamics.
Frank Lynn & Associates publishes its Client Communique to keep manufacturers up to date and fully informed about subtle market changes that require new market and channel strategies. By responding to market changes, manufacturers can increase channel revenue, increase market share and defend against new competitive threats.
Three times per year, over 12,000 executives from around the world loyally read Frank Lynn & Associates' Client Communique. Our newsletter is filled with in-depth articles offering the latest thinking, methods and tools for manufacturers who want to reach their customers in the most profitable manner. To register for a complimentary subscription to our Client Communique, please click here.
Winter 2012 Issue
In this issue of the Client Communique, despite some encouraging signs the overall economic forecast for many countries including the United States calls for "slow growth" throughout 2012 and likely into 2013. Even companies seeing growth will likely need to take share from competitors, concentrate on expanding market segments or unveil innovative channel strategies. This issue of the Client Communique focuses on channel strategy in a slow growth or "return to growth" environment. Carl Cullotta's article illustrates how the proper allocation of sales and marketing expenses can generate growth. Bob Segal identifies six innovative channel strategies for shaking up a tepid marketplace. Lastly, John Henderson discusses the best way to use compensation as a channel motivation tool in a push for sales expansion.
For a complete PDF copy of the Client Communique, please CLICK HERE to register.-->
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| March 8 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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