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Building Brand Strategy in the Industrial Market
Building Brand Strategy in the Industrial Market
Report Overview
Surrounded by the forces of commoditization, industrial companies are beginning to embrace branding strategies long practiced by consumer goods companies. Global competition, easily searchable online databases, and price-conscious buyers have led industrial firms to see branding as a means to differentiate products and extract price premiums. However, many industrial firms still think that branding means sticking a logo and a tag line into a few trade magazine ads.
Frank Lynn & Associates' report, Building Brand Strategy in the Industrial Market, is designed to help industrial manufacturers and distributors develop a more comprehensive view of branding strategy.
The report, based on interviews with over 275 end users, distributors and manufacturers, covers the full spectrum of brand strategy issues:
| > | Definition of brand and brand strategy | | > | The forces behind the growing emphasis on brand strategy | | > | The link between brand strategy and corporate strategy | | > | The key factors that end users consider in making brand decisions in 12 industrial product categories | | > | The sources end users rely upon to form brand perceptions | | > | The role branding plays in the manufacturer/distributor relationship | | > | The rationale for corporate vs. divisional vs. product line branding | | > | The top brand names in 12 different product categories and the top 10 brands across the entire industrial market | | > | Case studies of companies with top brand names in the industrial market | | > | A step-by-step guide to developing and implementing an industrial brand strategy
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Cost: $149
To order this report, CLICK HERE.
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| October 18 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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