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Market-Driven Channel Strategy Expertise
In today's marketplace, reaching end-user customers profitably is a major challenge for manufacturers and service providers. As Frank Lynn & Associates has grown to be an internationally recognized channel marketing consulting practice, we have not deviated from our core expertise-to assist our clients in developing and improving market-driven channel and business strategies.
Whether our clients employ direct sales channels, indirect channels, e-commerce or a hybrid combination, we advise them on the design and implementation of actionable go to market strategies.
Our diverse service offerings can be broken down into four core categories:
Marilyn Franklin
Director of Global Branding
Flowserve
"I am a true believer in Frank Lynn's approach and level of detail. When I joined Flowserve, the entire strategic plan, the data, the implications all made so much sense and it truly was a highlight in my career to land and address our branding/communications strategy and execute. There was a Kiplinger report that came out last spring about a month after we rolled out the annual report that said "if a company in a market as stodgy as pumps, valves and seals can have a brand, Flowserve's got it". It was then I knew we had succeeded!"
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| March 8 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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