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Channel SalesAn Experienced Leader in Implementing Channel Sales Strategies Throughout a Range of Industries!As a leader in the field of channel sales strategy, Frank Lynn & Associate's eight officers and principals each average over 15 years of consulting experience. With offices and alliances in Europe, Asia and South America, our diverse group of consultants and researchers, provides more breadth in channel sales marketing than any other firm. Frank Lynn & Associates brings an unmatched array of channel sales strategy and go to market expertise to its clients in a broad range of industries including industrial equipment and supplies, telecommunication, transportation and consumer goods. Helping businesses increase profits for over 30 years We first begin by working with our client to uncover their key end user segments, buying process and channel sales preferences. We then explore appropriate options and identify each individual process, market power, support capabilities, existing supplier base and willingness to consider new partners. Once all of these variables are determined, our consultants recommend an appropriate channel sales mix and work with our client to design a go to market approach to meet growth expectations. By examining a company's channel sales program contracts, policies and compensation structures, we also help companies recognize potential conflict before destructive problems arise and implement conflict management techniques, if problems already exist. Regardless of the channel partners your company uses - direct sales, wholesalers, specialists, dealers and/or retailers - conflict is inevitable. A company's failure to sort out its channel sales issues can hurt its reputation, market share and ultimately its profitability. While some conflict may be inevitable, an effective management program will improve your program's efficiency resulting in increased profit margins. Internationally recognized In today's marketplace, reaching end-user customers profitably is a major challenge for manufacturers and service providers. As Frank Lynn & Associates has grown to be an internationally recognized consulting practice, we have not deviated from our core expertise-to assist our clients in developing and improving market-driven channel and business strategies. Whether our clients employ direct or indirect channels, e-commerce or a hybrid combination, we advise them on the design and implementation of actionable "go to market" strategies. Our diverse service offerings can be broken down into four core categories: > Growing Market Share > Reducing Market Costs > Marketing New Products, Service and Technologies > Developing Profitable Strategies Unique approach to consulting Frank Lynn & Associates is unique in the consulting business because we examine a company's entire market system when developing a go to market strategy. We start with the end user and work our way back through the supply chain, onto the factory floor and into a company's various business units. In addition, we give careful consideration to the real costs (both the P&L costs as well as the assets devoted to marketing activities) associated with any proposed go to market system. Furthermore, we bring our proprietary insight tools and expertise to every consulting project. Once all of the necessary information is gathered, we work to develop comprehensive and actionable market strategies that deliver the consistent profitable growth our clients expect. Contact Us Today! |
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