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Developing Channel Strategies
Regardless of the channels your company uses - direct sales, wholesalers, specialists, dealers, retailers - it takes skill, strategy and intuitive marketing maneuvers to handle today's increasingly complicated channels.
For 30 years, Frank Lynn & Associates has been pioneering channel strategy programs that deliver the results our clients demand. From the channel selection process to ongoing discount structure concerns and conflict management issues, we're here to provide the insight necessary to optimize your company's channel program.
This section of our Web site shows some of the ways we help our clients develop, manage and execute channel strategies. If you do not find the specific service you need, please give us a call. Our experts will work with you to create a program that fits your needs.
Integrated Supply In the past few years, more and more users of MRO (maintenance, repair, and operating supplies) have entered Integrated Supply relationships. The cost savings benefits associated with Integrated Supply has fostered the dramatic, rapid growth of this industry, more than $12B in 2001 and growing. Today, many large end users are demanding that purchases go through an integrated supplier rather than a traditional distributor. Read the full article.
CASE STUDY Healthcare/Medical Device Manufacturer
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| October 18 |
| Professional Sales Channel Management |
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
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