channel strategy Channel Strategy - Market Strategy
RELATED SERVICES
Activity Based Costing

Marketing Services

Branding

Channel Marketing Decisions

Channel Selection

B2B Brand Strategy

Channel Sales

Go To Market Strategy

Market Segmentation

Pricing Strategy

Discount Structure Design

Channel Conflict Management

Market Research Programs

RELATED CONTENT
Sales Force Effectiveness

Integrated Supply

Communications and Convergence Planning Series

Developing Channel Strategies

Regardless of the channels your company uses - direct sales, wholesalers, specialists, dealers, retailers - it takes skill, strategy and intuitive marketing maneuvers to handle today's increasingly complicated channels.

For 30 years, Frank Lynn & Associates has been pioneering channel strategy programs that deliver the results our clients demand. From the channel selection process to ongoing discount structure concerns and conflict management issues, we're here to provide the insight necessary to optimize your company's channel program.

This section of our Web site shows some of the ways we help our clients develop, manage and execute channel strategies. If you do not find the specific service you need, please give us a call. Our experts will work with you to create a program that fits your needs.

Integrated Supply
In the past few years, more and more users of MRO (maintenance, repair, and operating supplies) have entered Integrated Supply relationships. The cost savings benefits associated with Integrated Supply has fostered the dramatic, rapid growth of this industry, more than $12B in 2001 and growing. Today, many large end users are demanding that purchases go through an integrated supplier rather than a traditional distributor.
Read the full article.



CASE STUDY
Healthcare/Medical Device Manufacturer
2012 SCHEDULE
September 19, December 5
Strategic Issues in Distribution
New routes to competitive advantage
September 20, December 6
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
October 17
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
October 18
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
 
Copyright 2012 Frank Lynn & Associates, Inc. All Rights Reserved. Privacy Policy Terms of Use 1.800.245.LYNN Site Map Contact Us