channel strategy Channel Strategy - Market Strategy
RELATED SERVICES
Activity Based Costing

Marketing Services

Branding

Channel Marketing Decisions

Channel Selection

B2B Brand Strategy

Channel Sales

Go To Market Strategy

Market Segmentation

Pricing Strategy

Discount Structure Design

Channel Conflict Management

Market Research Programs

RELATED CONTENT
Sales Force Effectiveness

Integrated Supply

Communications and Convergence Planning Series

Consulting

Our Process
For over 30 years, Frank Lynn & Associates has been working with clients to develop market strategies that deliver profitable growth. While our dedication to our clients has remained the same, we continue to refine our market strategy development process to better meet their needs and respond to the changes in the industries they participate in.

Frank Lynn & Associates is unique in the consulting business because we examine a company's entire market system when developing a market strategy. We start with the end user and work our way back through the supply chain, onto the factory floor and into a company's various business units. In addition, we give careful consideration to the real costs (both the P&L costs as well as the assets devoted to sales and marketing activities) associated with the market system.

Furthermore, we bring our proprietary insight tools and more than 150 years of combined functional and industrial expertise to every consulting project. Once all of the necessary information is gathered, we work to develop comprehensive and actionable market strategies that deliver the profitable growth our clients demand.

2012 SCHEDULE
September 19, December 5
Strategic Issues in Distribution
New routes to competitive advantage
September 20, December 6
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
October 17
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
October 18
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
 
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