channel strategy Channel Strategy - Market Strategy
If you have any questions regarding workshops or registration, please contact Tyra Gibbs at 312-558-4830. Thank you.

Sales Force Effectiveness

Maximizing your go-to-market return.

Studies show that less than 20 percent of companies consistently monitor gaps between their sales process and their customers' buying trends. The average sales force size deviates by 15 percent from the optimal size needed to maximize profits. The majority of customer relationship management (CRM) technology implementations are deemed failures primarily due to unrealistic ROI expectations and lack of organizational change considerations. These management inefficiencies severely impact a company's revenue potential.

The Sales Force Effectiveness workshop will help you determine what inefficiencies exist throughout your sale force organization and will give you the tools and methodology to help you optimize your team's efficiency and sales revenue.

About Frank Lynn & Associates Sales Force Effectiveness Self-Diagnostic

Taking the step to evaluate your sales force can spur profitable growth by optimizing the value delivered from key customer segments. At the same time you can enhance the efficiency and effectiveness of the entire sales operation. That's why prior to attending the workshop we ask all attendees to complete Frank Lynn & Associates Sales Force Effectiveness Self-Diagnostic.

The survey addresses issues across a variety of subject areas including sales strategy, organizational characteristics, direct sales and management processes, and supporting technology. On the day of the workshop, all participants leave with a report that provides a snap-shot of their sales organizations' performance benchmarked against Frank Lynn & Associates' best practices.

The survey and detailed instructions will be provided once we receive your registration information.

Who should attend?
Marketing and Sales: Vice Presidents, Directors, Program Managers, Pricing Manager, Analysts, National Sales Managers, Regional Sales Managers, Channel Managers, Account Managers

General Management: CEOs, Presidents, General Managers, Strategic Planners, Logistics Managers

Availability: Currently, Sales Force Effectiveness is only available for on-site presentations. To discuss setting up an on-site workshop, contact Jim Fogarty at 312.558.4803 or jfogarty@franklynn.com.
2012 SCHEDULE
March 7
Marketing Through Distribution Channels
Use data-driven channel marketing to drive growth in sales and market share.
March 8
Professional Sales Channel Management
Using proven management tools, frameworks and methods to prepare channel managers to drive sales and market share through indirect sales channels.
April 11
Strategic Issues in Distribution
New routes to competitive advantage
April 12
Pricing Strategy: How to Design and Implement Effective Channel Pricing
Realistic and workable approach to developing effective channel pricing strategies.
 
Copyright 2012 Frank Lynn & Associates, Inc. All Rights Reserved. Privacy Policy Terms of Use 1.800.245.LYNN Site Map Contact Us